To Blind Eve is an anagram.
Why use an anagram for the slogan for the Giant Search Engine that Could? I don’t know. There are certainly lot’s of other ones:
Bidet Novel,
Bend To Live,
Do Bevel Tin,
Bit Vole End,
I’d Even Blot.
But for some reason To Blind Eve had a sort of deep, kind of creepy, superficially metaphoric twang to it. So instead of using a corporate slogan or a company name I can use an anagram.

